Competitiveness as a growth factor for organizations

Abstract

Competitiveness is one of the conditions most valued and pursued by organizational managers who, aware of the growing demand and expectations of the increasingly demanding and complex clientele, try to draw their best battle weapons to occupy a privileged position in the market and ensure its permanence in the medium and long term. This research aims to provide the reader with a friendly and easy-to-understand document that allows understanding the importance of competitiveness as a growth factor for organizations. For this, the document begins with a bibliographic review based on the theory and perspective that different authors have about the matter in question and subsequently, through a descriptive, correlational and qualitative methodology, an analysis of the authors' positions is carried out cited throughout the text relating issues such as competitiveness and business strategy, leadership through competitiveness, productivity as a determining element, factors that reduce competitiveness, globalization and the importance of human capital. Based on the analysis carried out, it is concluded by pointing out that competitiveness is no longer a static concept focused on aspects of a financial nature, now the link between assets of an intangible nature, quality of human resources and motivation of staff is highly valued, therefore, leadership from the corporate leadership is a determining factor and one of the reasons why some organizations cannot achieve the required or desirable levels of competitiveness.