Influencia de la cultura familiar en la actividad exportadora de la mediana empresa familiar Ecuatoriana
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Abstract
A pesar que la empresa familiar tiene un rol dominante en la economía mundial, el conocimiento empírico sobre su internacionalización resulta escaso, evidenciándose en la literatura la necesidad de estudiar la internacionalización de la empresa familiar. A partir de una muestra tomada en medianas empresas familiares ecuatorianas, este trabajo investiga la influencia de la cultura familiar en la actividad exportadora. Los hallazgos revelan la existencia de una relación curvilínea entre las variables cultura familiar y actividad exportadora, llegando a determinarse los rangos en las cuales esta influencia puede ser positiva o negativa. Por lo cual, dado el nivel de influencia de la familia en la empresa, en lo respecta a la internacionalización el ser una empresa familiar no presenta mayores ventajas.
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