Internacionalización de la mediana empresa familiar Ecuatoriana: el rol de la orientación a la administración y flexibilidad estratégica del equipo gerencial
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A pesar de la importancia de la empresa familiar y su rol dominante en la economía mundial, el conocimiento empírico sobre su internacionalización resulta escaso, evidenciándose en la literatura la necesidad de estudiarlo. Entre los factores que motivan la internacionalización se ha identificado su orientación a la administración y la flexibilidad estratégica de su equipo gerencial. A partir de una muestra tomada en medianas empresas familiares ecuatorianas, este trabajo investiga la influencia de la orientación de la administración y la flexibilidad estratégica del equipo gerencial en la actividad exportadora, misma que es evaluada por el grado de internacionalización. Los hallazgos revelan la existencia de una relación positiva de estas variables en el grado de internacionalización y además como la orientación a la administración acoplada con la flexibilidad estratégica del equipo gerencial influye de manera positiva en la actividad exportadora. Los resultados evidencian la importancia de estos factores en la internacionalización de la mediana empresa familiar ecuatoriana, ofreciendo elementos valiosos para su administración y supervivencia.
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