Focus Groups: A Framework for Implementation
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Abstract
The focus group technique has been used by researchers in social and behavioral sciences for more than eighty years. However, amid a wide spectrum of information regarding focus groups, it is pertinent the need to have clear guidelines for its implementation in the social scope. In this scenario, the objective of this literature review aims at defining the theoretical principles and essential criteria regarding the focus groups to provide both students and researchers with the necessary tools required for the implementation of this technique, at the time of collecting data. This study is part of the descriptive bibliographic review type methodology. In this context, it is observed that the terms method and technique are used as synonyms, these being different in meaning, there is no consensus on the number of questions asked during the interview, and the number of participants should consist of six to ten collaborators.
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