ATL as a long –term brand building action
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Abstract
ATL is an effective marketing tool to build brands in the long term, is to make paid advertising through mass media such as radio, television or internet, newspapers, magazines, which goes more to the general public to make known nationally or international that the brand exists and remains in the minds of many people. Companies use different forms of advertising in order to market their products and / or services and thus achieve ownership in each of their markets and obtain a greater impact and results in attracting new and current customers.
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