Social networks and ads promoting tools to improve promotion of architectural services in Loja city

Abstract

The present research is a work carried out in the architectural services sector of the city of Loja-Ecuador, which purpose is to show the potential of social networks and ads publication tools as promoters of the sale of services in the architectural sector. The scarce and underutilized social networks, as well as the ads publishing tools used by the architect-owner of the company Arista Construcciones were created as a family type page, for communication with friends and family, but not for the purpose of promoting the services they have, having at beginning 228 followers, little interaction of users in their Facebook Fan Page, and reduced number of sales of their services. The methodology used was the interview, direct observation and the deductive method. The main results show an increase in the number of Likes to 2683, improving the digital brand positioning in the local market, the number of interactions / actions of the users with the contents and therefore the number of sales and services provided by the company and requested by users increased as well. It is concluded that the use of social networks and digital ads publishing tools impact on the brand digital positioning and the improvement of the promotion of services in the architectural sector in the city of Loja-Ecuador.