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Abstract
This article allows for a green business methodology and how organizations can allow them to discover innovative business opportunities respecting the environment. Companies face the need to think more strategically about the sustainability of their business. Management methodologies for green businesses can help transform these challenges into new market opportunities. The development and application of a business model, which incorporates sustainability in all business operations in the life cycle. The application of the green business model can help develop solutions to meet the growing demand of the market against competitors. This allows access to new consumer segments, supply chains of large companies and international markets. In addition, a green innovation serves as a good starting point for partnerships with other stakeholders in the value chain. Such collaboration can help your company access partner networks that facilitate market penetration and increase the visibility of your brand.
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