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Flavio Roberto Arroyo Morocho
Dely Nathalia Bravo Donoso
Carlos Santiago Buenaño Armas
Freddy Lenin Villarreal Satama

Abstract

This article allows for a green business methodology and how organizations can allow them to discover innovative business opportunities respecting the environment. Companies face the need to think more strategically about the sustainability of their business. Management methodologies for green businesses can help transform these challenges into new market opportunities. The development and application of a business model, which incorporates sustainability in all business operations in the life cycle. The application of the green business model can help develop solutions to meet the growing demand of the market against competitors. This allows access to new consumer segments, supply chains of large companies and international markets. In addition, a green innovation serves as a good starting point for partnerships with other stakeholders in the value chain. Such collaboration can help your company access partner networks that facilitate market penetration and increase the visibility of your brand.

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How to Cite
Arroyo Morocho, F. R., Bravo Donoso, D. N., Buenaño Armas, C. S., & Villarreal Satama, F. L. (2018). Español. INNOVA Reseach Journal, 3(6), 108–117. https://doi.org/10.33890/innova.v3.n6.2018.564
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Anticles
Author Biographies

Flavio Roberto Arroyo Morocho, Universidad Central del Ecuador, Ecuador

Ingeniero de Ejecución en Mecánica Automotriz, Ingeniero Industrial, Magister en Gestión de la Calidad y Productividad. Director de Carrera Ingeniería en Diseño Industrial Universidad Central del Ecuador

Dely Nathalia Bravo Donoso, Universidad Central del Ecuador, Ecuador

Ingeniera en Diseño Industrial, Magister en Diseño. Docente de la Universidad Central del Ecuador

Carlos Santiago Buenaño Armas, Universidad Central del Ecuador, Ecuador

Ingeniero Mecánico, Magister en Ingeniería Industrial, Docente de la Universidad Central del Ecuador y Universidad Internacional del Ecuador

Freddy Lenin Villarreal Satama, Universidad Tecnológica Equinoccial, Ecuador

Ingeniero en Procesos. Magister en administración de empresas. Docente de la Universidad Tecnológica Equinoccial

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