La producción audiovisual como medio de difusión de la música nacional

Abstract

Audiovisual production in Ecuador is rising up growing as a medium of dissemination for local artists. However, the diffusion of the national music (albazo, pasillo, yaravi, pasacalle, etc) presents serious difficulties because the massification and globalization through the internet of companies that through the marketing manage to position their clients, another problem is the short update of the audiovisual content to generate expectation. This research seeks to analyze the audiovisual production impact on the diffusion of national music at Guayaquil city, through the criteria of the social actors involved in the theme, such as artists, producers, diffusers and citizenship. Determinate the influence generated by audiovisual productions in Guayaquil society. As well as identifying artistic references of the national music scene in order to check if they have an effective diffusion that contributes to the national culture from the promotion and the massification of their themes through video clips. Audiovisual productions serve as a medium for national music, but they do not achieve a significant impact in the country, so it is important to generate new and better spaces that contribute to the dissemination of these artistic expressions.