Consumer behavior towards online shopping during Covid-19 at Latin America: Systematic review of the literature
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Abstract
The Covid-19 pandemic produced changes in consumer behavior towards online shopping due to lockdown. The goal of the study is to present the empirical findings of consumer behavior towards online purchases during the Covid-19 pandemic in Latin America, between years 2020 and mid-2022. A systematic review of the literature was carried out and 12 research publications in scientific databases were selected. The review revealed that adaptation to online shopping decreased the level of distrust towards digital media, associated with ease of use, website security, offers and delivery, as the main changes in purchasing behavior.
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