The adjustment to sustainable packaging as a competitive strategy for exporting companies. A Circular Economy Approach
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At present time, the interest in reducing the environmental impact of economic activities is growing in international markets. The governments of developed countries are accompanying the explanation of regulatory frameworks as a call for industries to explore production alternatives within the framework of the Circular Economy. In this respect, exporting companies are faced to the need to demonstrate that they can produce changes using discarded material from a Linear Economy towards a production model harmonizing actions to rescue, obtain and convert. The use of sustainable packaging is identified as a strategic goal by global companies, in order to scope the expectations of society and face the regulations of access to international markets, while generating alternatives to improve their competitiveness. The purpose of this article is to characterize the strategy of change to sustainable packaging carried out by exporting companies, through the case study method applied to a selection of 10 international companies. The information sources fit to the sustainability reports and websites of the companies under study. The main findings indicate that exporters are using sustainable packaging as a strategy for adaptation, differentiation and innovation. To conclude, the implementation of the use of biodegradable packaging benefits the reputation of the companies and the access of the demanding markets.
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