Knowledge management as a tool for the administrative management in the South Guasmo - Guayaquil

Abstract

Neighborhood stores are a source of economic income for families that, due to lack of application of administrative knowledge, prevent them from adapting to their needs, in the face of competition and therefore can cause their closure. The importance of this study lies in making known options to improve the administrative difficulties that they go through in their daily activities. Factors such as time, money, ignorance among others, are considered as part of the causes that impede their learning and growth. Therefore, to counteract the existing problem, a general objective was established to carry out a situational analysis to be able to know the administrative procedures handled by the micro-businesses called Guasmo Sur neighborhood stores in the city of Guayaquil. The research methodology used is mixed, where the data collection was carried out through tools such as surveys, interviews and observations directed at the owners and customers of stores belonging to the town of Guasmo Sur in our Buenos Aires city. Therefore, we conclude that the Guasmo Sur neighborhood stores are mostly managed by members of the same family, with 45.9% of these businesses being the only source of income. These micro-businesses, in turn, assume business behaviors on a smaller scale, so they could improve business administration and customer service by knowing the importance of administrative management.