Evaluation of the self-efficacy of entrepreneurship and innovation capacities in entrepreneurs of the tourism service
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Abstract
This research analyzes the enterprising and innovative profile of service providers in the tourism sector, it’s used Baños de Agua Santa Canton as a case study, located in Tungurahua Province. Objectives settled, are directed to diagnose, characterize and determine the current situation of entrepreneurs, in the same way, identify if there is a relationship between entrepreneurial self-efficacy and innovation capacities. The methodology used has a quantitative, approach through the use of validated and reliable measurement instruments to evaluate self-efficacy enterprising and innovation capacities; the research design was non-experimental, with horizon cross-sectional, filed and documentary with descriptive analysis. The results indicated a predominant male demographic profile, with young adulthood, and high school education, most of these enterprises belong to food and beverage services, followed by tourist accommodation, where no influence received by relatives is identified. It was also shown that entrepreneurs do not have an adequate level of entrepreneurial self-efficacy and innovative capacity, which limits the development of entrepreneurial activity, however, the relationships developed by the networks with community members and the intention to innovate is strong as well as facing unexpected changes in the environment. There is a positive and significant correlation between entrepreneurial self-efficacy and innovation capacities.
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