Big Data, a tool to avoid failures and support in decisions of the hotel sector in Quito_Ecuador

Abstract

Based on a study based on descriptive-correlational methodologies and observation, it was concluded that the hotels in the city of Quito do not consider Big Data as a support tool for making decisions. In the hotel sector of the city, the use of this new technology is not yet strongly incurred, due to the use of more known and traditional tools. There is confusion between what everyday tools represent as databases and the real potential of having a Big Data. Hotels do not perceive it as something that is already really working locally; they believe that Big Data contains a great deal of information but not quality of it. However, they would like more information to help them make the best decisions. Having key information, from various sources, that allows to know customers and their behavior, can become the plus that the industry needs to attract new consumers. In Ecuador there are productive sectors that are already using this technology, however, there is a lack of trained personnel, high investment that implies its implementation and lack of structure of the information contained.