Rural tourism in the district of Chacas, department of Ancash, Peru

Abstract

The research was conducted in Chacas - Ancash, aimed at the community and specialists in the tourism sector. The objective was to design a rural tourism potentialization plan in the district of Chacas, department of Ancash, Peru, for which a diagnosis had to be made with the support of the surveys and interviews. The study was worked with the mixed approach, a holistic syntagm, of a projective type, addressing a plan based on the identified weaknesses. The sample consisted of fifty-one residents, and three tourism experts linked to the district. In the results highlights that the villagers identify with the place where they live and participate in their customs. In this sense, the activities of crafts, agro-tourism, hunting, fishing and gastronomy are linked to rural tourism. On the other hand, there is a need for more infrastructure for tourists to spend the night and feed themselves, especially when the traditional festivities are held, such as the Virgin of Asunción. The tourist attractions lack signage. The transfer is made by land, which is costly, to which is added the lack of travel agencies that provide services on an ongoing basis. On the other hand, it highlights the existence of several tourist resources such as the Esmeralda lagoon, Patarcocha, Yana Raju, Belaunde lagoon, which have not yet been put into value. Finally, as an alternative solution, the implementation of trekking and hiking was proposed for the development of rural tourism, as well as the implementation of a web portal, strengthening of cultural identity through craft workshops, dance in children and the promotion of employment through the practice of tourist activity.