Comportamiento del consumidor hacia las compras en línea durante la Covid-19 en Latinoamérica: Revisión sistemática de la literatura

Contenido principal del artículo

Jorge Luis Bohorquez-Villalta
Carlos Alberto Muente-Reyes

Resumen

La pandemia de la Covid-19 produjo cambios en el comportamiento del consumidor hacia las compras en línea debido a las medidas de confinamiento. El objetivo del estudio es presentar los hallazgos empíricos del comportamiento del consumidor hacia las compras en línea durante la pandemia de la Covid-19 en Latinoamérica, entre los años 2020 y mediados del 2022. Se realizó una revisión sistemática de la literatura y se seleccionaron 12 investigaciones publicadas en bases de datos científicas. La revisión reveló que, la adaptación a las compras en línea disminuyó el nivel de desconfianza hacia los medios digitales, asociados a la facilidad de uso, seguridad del sitio web, ofertas y atributos de entregas, como los principales cambios en el comportamiento de compra.

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Cómo citar
Bohorquez-Villalta, J. L., & Muente-Reyes, C. A. (2023). Comportamiento del consumidor hacia las compras en línea durante la Covid-19 en Latinoamérica: Revisión sistemática de la literatura. INNOVA Research Journal, 8(3), 110–131. https://doi.org/10.33890/innova.v8.n3.2023.2269
Sección
Empresa e innovación
Biografía del autor/a

Jorge Luis Bohorquez-Villalta, Universidad Peruana de Ciencias Aplicadas, Perú

Jorge Luis Bohorquez Villalta, peruano, Doctor en Administración, Universidad San Ignacio de Loyola, Profesor Asociado Universidad Peruana de Ciencias Aplicadas y líneas de investigación en educación, empresa e innovación. Google Scholar: https://repositorio.usil.edu.pe/items/10c2a216-d8ba-46f9-bccd-a5ba6dc5dbb2

Carlos Alberto Muente-Reyes, Universidad Peruana de Ciencias Aplicadas, Perú

Carlos Alberto Muente Reyes, peruano, Magíster en Administración, INCAE, Profesor Universidad Peruana de Ciencias Aplicadas y líneas de investigación en educación, empresa e innovación.

 

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