Analysis of the communication process of the strategy and its influence on quality policies in the Ecuadorian textile industry: a case study

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Published: Jan 5, 2018
DOI: https://doi.org/10.33890/innova.v3.n1.2018.600
Keywords:
Comunication, strategy, case study method Comunicación, estrategia, método de estudio del caso

Main Article Content

Santiago Nájera
Pontificia Universidad Católica del Ecuador
David Hernán Montenegro
Pontificia Universidad Católica del Ecuador
Fernando Gustavo Pérez
Universidad Central del Ecuador
Maria Auxiliadora Guerrero Bejarano
Universidad Internacional del Ecuador

Abstract

The process of communication the business strategy and its influence on the quality policies is a key issue to be studied. The case study method is a valid alternative to carry out an exhaustive qualitative investigation that allows to obtain a significant understanding of the specific case.

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How to Cite
Nájera, S., Montenegro, D. H., Pérez, F. G., & Guerrero Bejarano, M. A. (2018). Analysis of the communication process of the strategy and its influence on quality policies in the Ecuadorian textile industry: a case study. INNOVA Reseach Journal, 3(1), 90–94. https://doi.org/10.33890/innova.v3.n1.2018.600
Issue
Vol. 3 No. 1 (2018): Enero 2018
Section
Anticles

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