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Cely pointed out that there are managerial groups that are alarmed by the extinction of the
ATPDEA, and accepted “not to neglect the problem, but yes standing it out”, as answer to
the voices of nervousness of the country. The official said that “the country is prepared” to
leave ATPDEA and that exist national strategies focused to exhibit products with added
value and to gain growing markets (Pontificia Universidad Católica de Quito 2013).
The Ambassadress of Ecuador in the United States, Cely emphasized that the Ecuadorian
government does not leave the businessmen alone, therefore the Certificates of Tributary
Fertilizer (CAT) were created as strategy to minimize the negative impact of the ATPDEA,
because of not maintaining the Base Aérea of Manta the government saved 23 million
dollars, which it is possible to return the tariffs to the exporter so that it does not increase
the costs of the products (flowers) commercialized to the United States, criterion that was
shared by Xavier Cárdenas, general director of SENAE, he said that CAT will be
beneficial for the exporters, because it will compensate the payment of tariffs of products
that enter on the American market (Agro, 2013).
The general manager of Pro Ecuador, Maria Fernanda de Luca, said that another strategy
is the search of alternative markets for the exports of the Ecuadoran products that would not be
already benefited by the ATPDEA, as it is the case of the flowers (Telégrafo, 2013).
On one hand, it was possible to observe that in the year 2014 there was affectation in the
exports of the flower sector, because these drooped in relation to 2013, while the Colombians
increased, but also it was experienced a recovery of 2015 where there was the opposite effect,
increase of the Ecuadorian exports of flowers and decrease of the Colombians, that is to say, that
the entering strategies to new markets and the certificate CAT gave good results in 2015.
Consequently, from the obtained results it is showed that although a problem existed, due
to the elimination of the ATPDEA on the part of the Ecuadoran government, which affected the
tendency of growth of the flower Ecuadorian exports in the year 2014, that was superior for the
increase of the flower exports of Colombia, nevertheless the recovery of this national productive
sector in 2015 that was better that the decrease of the flower exports experienced by Colombia,
the second world producer of this good, revealed that this effect was not so adverse as it was
predicted in some moment by the representatives of some productive sectors of the country, in
spite of its initial affectation in the international trade of Ecuador, especially with the United
States in the flowers affairs.
Conclusion
The flower exports of Ecuador in the period 2011 – 2015 had an irregular, increasing
tendency in the year 2012 and 2013, decreasing in 2014, increasing again in 2015, demonstrating
a drop in 2014, the later immediate period of the rupture of the ATPDEA on the part of the
central government, that is to say, an affectation that corroborates the hypothesis, but also a
recovery in 2015.
The flower exports of Colombia in the period 2011 – 2015 had an irregular, increasing
tendency in the year 2012, 2013 and 2014 but decreasing in 2015, demonstrating an increase in
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