Juan Carlos Castro-Analuiza y Victoria Micaela Pazmiño-Chimbana
ISSN 2477-9024. Innova Research Journal (Mayo-Agosto, 2023). Vol. N8, No. 2, pp. 107-128
Karsten, L. (2022). Medición de la expresión facial de la emoción. Diálogos en Neurociencia
Clínica, 17(4), 457-462. https://doi.org/10.31887/DCNS.2015.17.4/kwolf
Kietzmann, J., Lee, L., McCarthy, I., & Kietzmann, T. (2020). Deepfakes: Trick or treat? Business
Horizons, 63(2), 135-146. https://doi.org/10.1016/j.bushor.2019.11.006
Kim, J., Kang, S., & Lee, K. (2019). Evolution of digital marketing communication: Bibliometric
analysis and network visualization from key articles. Journal of Business Research, 130,
5
52-563. https://doi.org/10.1016/j.jbusres.2019.09.043
Kross, E., Verduyn, P., Sheppes, G., Costello, C., Jonides, J., & Ybarra, O. (2020). Social Media
and Well-Being: Pitfalls, Progress, and Next Steps. Trends in Cognitive Sciences, 20(20),
1-12. https://doi.org/10.1016/j.tics.2020.10.005
Kyung, Y., y Sullivan, P. (2019). El branding emocional habla al corazón de los consumidores: el
caso de las de moda. Moda y textiles, 6(2), 1-20. https://doi.org/10.1186/s40691-018-0164-
y
Li, Y., & Xie, Y. (2020). Is a picture worth a thousand words? An empirical study of image content
and social media engagement. Journal of Marketing Research, 57(1), 1-19.
https://doi.org/10.1177/0022243719881113
Mafe, C., Bigné, E., & Currás, R. (2019). The effect of emotions, eWOM quality and online review
sequence on consumer intention to followadvice obtained fromdigital services. Journal of
Service Management, 1-23.https://doi.org/10.1108/JOSM-11-2018-0349
Medina, R. (06 de Septiembre de 2022). Branch Marketing Digital. Obtenido de Estadísticas de la
situación Digital en Ecuador 2021-2022.
https://branch.com.co/marketing-
digital/estadisticas-de-la-situacion-digital-en-ecuador-2021-2022/
Meire, M., Hewett, K., Ballings, M., Kumar, & Poel, D. (2019). The role of marketer-generated
content in customer engagement marketing. Journal of Marketing, 1-22.
https://doi.org/10.1177/0022242919873903
Melo, E. (24 de mayo de 2018). Al día, una persona recibe entre 3.000 y 5.000 mensajes
publicitarios. Obtenido de La república. https://www.larepublica.co/empresas/al-dia-una-
persona-recibe-entre-3-000-y-5-000-mensajes-publicitarios-2730745
Nuñez, M., López, A., & Vela, D. (2021). Theoretical-scientific review of the conceptual
framework of emotion and sentiment and its application to neuromarketing. Vivat
Academia
Revista
de
Comunicación,
(154),
381-407.
https://dialnet.unirioja.es/servlet/articulo?codigo=7931419
Otamendi, J., y Sutil, D. (2020). La efectividad emocional de la publicidad. Frontiers in
Psychology, 11, 1-12. https://doi.org/10.3389/fpsyg.2020.02088
Piper, L. (2020). COVID-19 Information seeking on digital media and preventive behaviors: The
mediation role of worry. Cyberpsychology, Behavior and Social Networking, 23(10), 1-6.
https://doi.org/10.1089/cyber.2020.0250
Pobee, F. (2021). Non-probabilistic approach to e-banking adoption: the moderating impact of
trialability. 47(2), 1-30. https://doi.org/10.1177/0258042X211054248
Poels, K., & Dewitte, S. (2019). The role of emotions in advertising: a call to action. Journal of
Advertising, 48(1), 81-90. https://doi.org/10.1080/00913367.2019.1579688
Putri, E. (2022). An impact of the use instagram application towards students vocabulary.
Pustakailmu, 2(22), 1-10. http://pustakailmu.id/index.php/pustakailmu/article/view/88
Qiyu, B., Qi, D., Zhe, M., & Maokun, Y. (2019). A systematic review of emoji: current research
and
future
perspectives.
Front.
Psychol,
10,
1-36.
https://doi.org/10.3389/fpsyg.2019.02221
Esta obra se comparte bajo la licencia Creative Common Atribución-No Comercial 4.0 International (CC BY-NC 4.0)
Revista de la Universidad Internacional del Ecuador. URL: https://www.uide.edu.ec/
126